Breaking Barriers and Building Empires with Valerie Mayén

Valerie Mayén joins Nathalie Pincham on the "Your Success Tonic" podcast today to talk about how she defied the odds to create a high-quality ethical fashion brand.

Valerie Mayén joins Nathalie Pincham on the "Your Success Tonic" podcast today to talk about how she defied the odds to create a high-quality ethical fashion brand.


Meet Valerie Mayen

Valerie Mayén, is the owner of Yellowcake Shop, a handmade clothing brand. Yellowcake Shop is dedicated to producing high-quality, luxury, handcrafted garments within the United States, specifically designed for the everyday working woman. The brand takes pride in its commitment to creating ethically and socially responsible clothing items.


In our conversation we cover:

  • Valerie reveals what inspired her to dive into the world of slow fashion and prioritize sustainability, setting the stage for a brand that's as conscious as it is fashionable.
  • Learn about the challenges Valerie faced when sourcing sustainable materials and the innovative solutions she implemented to ensure her brand's eco-friendly commitment.
  • Valerie offers insights into the key initiatives and practices her brand has embraced to drive sustainability and make a positive impact on the fashion industry.
  • Valerie discusses the unique challenges she's faced as a woman of color (WOC) in the fashion industry and how she's harnessed her identity to shape her brand's identity and stand out.

Remember, your story is your future - and it’s time for a story makeover so you can start creating the results you crave.


Perhaps, you’re interested in starting your own story makeover? Grab your free seat in my upcoming masterclass called: The Power of a Story Makeover: How to Rewrite Your Story and ROCK your full potential to Grow a Meaningful & Profitable Business.



Connect with Valerie Mayen:




Nathalie Pincham is a success coach for vision driven, ambitious entrepreneurs over 40, host of the Your Success Tonic podcast, and a certified professional coach (ACC, CPC, ELI-MP). 


She helps ambitious and passionate entrepreneurs struggling to get their online businesses off the ground build their business around their strengths so it can be a vehicle for getting their greatest gifts out into the world.


Her training on The Power of a Story Makeover is a one-of-a-kind masterclass. You can work with Nathalie one-on-one or as part of her group program, designed to generate a story transformation as the foundation for exponential growth in your business and leadership.

Visit for the latest coaching programs designed for ambitious and passionate professionals over 40 wanting to take their expertise out of the 9-5 and turn it into a profitable online business.




To connect with Nathalie, start here:

YouTube: @nathaliepincham







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The Your Success Tonic podcast is a weekly show for vision-driven, ambitious entrepreneurs over 40 who want to show up fully in the world, inspire others and build success from their deepest purpose. Host Nathalie Pincham shares tips, research, and inspiring conversations around defining authentic success and how to find more freedom and abundance on the other side.


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