The #1 Thing Undermining Your Productivity - and how to address it

On the "Your Success Tonic" podcast today Nathalie Pincham shares the #1 Thing Undermining Your Productivity - and 5 action steps you can take to address it.



I'll go straight out and say it: I have a big problem with email. For many reasons. So this is something I am really working on.

But mainly because it forces me to multitask. I used to be proud of my multitasking abilities but I have come to hate multitasking. There's nothing efficient about it. The truth is that it pulls you in too many directions and diminishes how effective you are.

Fun fact: According to the American Psychological Association shifting between tasks can cost as much as 40 percent of someone’s productive time.

So that's about 16 hours of productive work time gone. Wow.

And the more you switch between tasks, the more time you lose.

Switching between tasks reduces your productivity because your brain needs to disengage from one task and refocus on the new one. And it takes your brain longer with each switch to re-focus on each task.

So let's say you are switching between 4 or 5 different tasks or projects, one of them just being keeping up with your email, this is the impact on your productivity:

From: Weinberg, Gerald M. (1992) Systems Thinking



But wait, there's more!

Glenn Wilson, former visiting professor of psychology at Gresham College, London, found that being in a situation where you are trying to concentrate on a task while you know that an email is sitting unread in your inbox, can reduce your effective IQ by 10 points.

And what does 10 IQ points represent? A lot.  

Not only does multitasking interfere profoundly with memory but Wilson showed that forcing our brains to concentrate on several things at once causes cognitive losses even greater than those induced by smoking marijuana.

And I think we can all agree that's hardly ideal for anyone running a business!

Personally, I was finding I was having too many days sucked into reading and answering emails all day long. The worst part of that was wondering where the day had gone because I felt like I had achieved very little while working flat out!

In fact the last time this happened I got so frustrated that I knew I either had to change how I was organizing my working day or burn my inbox. It had to stop.

That's when I started reading as much as I could about productivity and managing email.  I discovered that there's an awful lot written about this subject! I read a lot, tried a variety of approaches, and found what worked for me.

If any of this frustration resonates for you, here are my 5  tips for you on how to stop dreading your inbox and get back to having productive days.

Also, implementing these tips has made a big difference to my overall stress level.

Because apart from anything else: "Multitasking has been found to increase the production of the stress hormone cortisol as well as the fight-or-flight hormone adrenaline, which can overstimulate your brain and cause mental fog or scrambled thinking." 


So let’s stop doing that shall we?


5 tips & tools on how to regain control of your inbox



Being intentional with how you use your time is super important, not just because it means you end up being more productive with work, but because it also allows you to schedule more time for yourself and your loved ones outside of work.

To do this, I recommend choosing 3-5 top tasks for each day (no more!) and prioritizing them in order of importance.

Each Friday, I’ll make a list in GQueues of the tasks for the week ahead. GQueues syncs my tasks to my Google calendar so I can be sure I am not planning too many tasks on days I have meetings. I can also drag and drop tasks from one day to another in my calendar to make sure I am not overloading any one day (a common problem!) For time-sensitive tasks I then go in and add times to my tasks in GQueues and that also syncs to my calendar. 

This not only gives me a prioritized list of tasks and appointments for the week, but stops me planning unrealistic weeks with too many action items. 



Every time an email comes in and pings at you, it encourages multi-tasking. It's asking you to stop what you're doing and do something else. On top of that, most people receive an average of 200 emails a week so we're not just talking about a large number of interruptions but a large amount of time.


According to Carleton University researchers:

"people now spend one-third of their time at the office – and half of the time they work at home – reading and answering emails. And 30 per cent of that time, the emails are neither urgent nor important. That’s 11.7 hours spent at work and 5.3 hours at home — every week.”



17 hours a week spent processing emails is probably NOT the best use of your time! 

To try to cut some of this time, I have started checking email at set times a day which I try very hard to stick to.

This means I am not checking email first thing in the morning. I reserve that time for tasks that need my most focused attention and brainpower. I'll tell you now, it's made a huge difference. Those first 2 hours of the day are so precious you should guard them carefully.

I do check email at regular intervals – late morning, after lunch, mid-afternoon – and then I cut off email. Yesterday I switched it off and went for a walk with my son. And I felt 100% better for it.

Tim Ferriss, author of The 4-Hour Workweek, proposed that you check email once a day – or less! Gosh wouldn't that be nice! If you are like me, and most of the people I work with, that just does not feel feasible. But try dealing with your email in batches at set times of day to eliminate multitasking during the other parts of your day.

BONUS TIP ➳  Switch off notifications on your phone and computer for that protected non-email time in the mornings and evenings.




Batching your email processing time is a much more effective us of time and the same goes for all the tasks you do throughout your day. I now block out a full 3 hours for producing blog posts or social media content, instead of doing it bit by bit. It saves so much time doing it in batches because I don’t need to start up over and over and pick up the thread of my thinking each time.

Also if you're running a marketing campaign you have so many pieces to keep track of. If you're constantly having to pick up all those pieces it's much more likely you'll drop one.If your brain is constantly switching between brainstorming and editing, it’s slowing you down tremendously.

So take a moment to think about which tasks you can batch. Make a list and block out time to handle these tasks in one time period in your day. This can be things like writing, designing, answering phone calls and oh yes, responding to email.



When you do check your email it's super important that you act on it the first time you read it.

Don't read an email and then leave it there to act on later. Because that means you're reading the email twice, and then thinking about what action to take twice. And with 200 emails that adds up fast.

Here's what you can do when you check your email:

  1. Read it

  2. Decide how you need to respond to it

  3. Act on it.

  4. Delete it or Archive it so you no longer have to look at it and process it each time you open your inbox.

If the email involves a task that requires further action, move it to your task list. If it needs to be completed on a specific day and time, give it a deadline on your calendar.



Most people use their calendars reactively, meaning that they put things on their calendars as they come up, based on other people’s priorities. Someone wants to grab coffee? You add it to your calendar. Someone calls a conference call with the publishing team? You add it to your calendar. Someone send you an email? You sit and respond.

The problem with this approach is that it doesn’t just lead to the day getting very chopped up, which then makes it difficult to get things done which require in-depth thinking. If you’re constantly interrupted by meetings, phone calls, and emails, it’s tough to make progress on your goals. 

But much worse than that, you can end up spending your days according to other people’s priorities, not your own.

That’s when time blocking becomes your friend. 

Multitasking and time blocking can’t coexist. Within each block, you give your attention to one thing and only one thing. You don’t allow your focus to wander from the task at hand. 

Time blocking forces you to take a long, hard look at your to-do list and determine which tasks are most important. You must decide which tasks will get your undivided attention and the amount of time you’re going to dedicate to each task. It requires you to be ruthless with your task list, so you just focus on the things that will move the needle the most. 


This last part is key. You’re focusing on a single priority during each block of time and not letting anything interrupt your focus. 


So for tasks like processing email, give yourself a time limit. The time restraints forces you to pay close attention to what you’re doing. If you only give yourself 30 minutes to clear out your inbox, you can’t afford to be distracted by other things.


As Cal Newport, the author of Deep Work, says, “A 40 hour time-blocked work week, produces the same amount of output as a 60+ hour work week pursued without structure.”


Over to you: message me at [email protected] let me know your #1 tip for staying productive. I'd love to know!



Mentioned in this Episode: 


Reclaim 2 Hours a Day:



Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

The Sweet Spot: How to Accomplish More by Doing Less – by Christine Carter Ph.D. 

Work Simply: Embracing the Power of Your Personal Productivity Style – by Carson Tate

The 4-Hour Workweek – by Timothy Ferriss



To seamlessly sync your tasks to your Google calendar:



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