CASE STUDIES + REVIEWS
A SAMPLING OF THE STORIES WE’VE BEEN HONORED TO SHAPE AND SHARE.
Story Tonic is a true joy to work with. Nathalie's creative approach is hugely inspiring and really helps put the real you into words and images that you may have struggled to come up with on your own. I am a current client and I LOVE working with them!
KAMRIN HUBAN
Coach
Nathalie is a wonderful designer, strategic thinker, and partner. In working with her, you feel like she's part of your business. She does wonderful work. I can't recommend Nathalie highly enough.
TOM PERRIN
High-level performance coach and consultant
"I loved our coaching sessions! I am so inspired by the things you said and helped me think about. Thanks for giving me guidance when I needed it. You opened up options in my mind I never thought of! Thank you, thank you, thank you again."
—Amy M., Business Owner Washington DC
All creative design is simply divided into two parts: process and product. I have watched the best and I’ve worked with the best. A few, a very few, can balance these two parts. When you see it, it’s magical. Nathalie has that magic.
BILL ATWOOD
Architect
Nathalie is a great listener...I felt like she really got into my head about the mission for my business and how that could be transferred into a brand identity, message and website. Customers love the website- I get compliments on it all the time!
BILL HESS
Engineer
"Since implementing our new brand & this storytelling strategy on our website and marketing with Nathalie, we have seen a steady stream of leads each week and we're now booked out 18 months ahead. I don't even have to think about our marketing anymore!”
—James P., Construction Business Owner
We are absolutely loving our amazing brand story, new logo and website. The new site has been a fantastic catalyst to growth -even our Facebook page! The site looks phenomenal. All the feedback we’re getting is that clients are blown away by the new site- you’ve knocked their socks off!! It surely makes me a stand out in the industry. I can’t thank you enough for all that you have done.
KRISTY MOSOLINO
Wishes Travel
We couldn’t be more pleased. Our site is fast, smart and useful. I feel a great sense of pride about it and send people to it all the time. It’s truly an integral part of how we tell our story to our prospective clients. The sense of renewal and the burst of energy that came with our updated web presence has been a big boost to our firm.”
MIKE STONEKING
Architect
"I was struggling with writing a compelling lead generator and sales campaign that would resonate with my clients. Nathalie was able to pinpoint the exact message I wanted to share in clear and compelling way. She offered a high value offering that would entice prospective clients to continue a relationship with my business. My emails are showing a 65% open rate which is unheard of in email marketing. I am excited to see how the campaign continues. Thank you Nathalie!”
—Heather Jensen, Owner of Inspired Web Design
Nathalie was wonderful to work with through the entire process to help us tell Underhill's story. The metrics show the proof is in the pudding: regular site visits and subscribers with frequent compliments!
CHRIS WEBSTER
Underhill Engineering
Nathalie is passionate about telling a company’s story in a beautiful and reverent way. Our new website is our most popular marketing material. We get hundreds of visits per day and loads of comments about how beautiful and easy our site is to use. It brings in new clients, new members, and has refreshed our whole organization.
EMILY M.
Nonprofit Executive Director
Mari Smith
THE NEED
Known as the Queen of Facebook, Mari Smith is the premier Facebook marketing expert and a top social media thought leader. She came to me with a successful business and hugely popular blog, but her website was a bit dated. She also was particularly interested in implementing a storytelling framework for her brand.
THE APPROACH
I worked with Mari to craft a clear brand narrative. We refreshed the look and feel of her website, while redesigning the key pages on her site for storytelling and engagement.
Brittany Drozd
THE NEED: Brittany needed an updated brand design and message for her growing business. She wanted to show up powerfully and authentically, as she asks her clients to do. She therefore needed a brand identity that reflected not only her approach but could present her as a thought leader in her field.
THE APPROACH: By rooting her message in story, we were able to also come up with a visual identity that connects with her target audience. I worked with Brittany to create a strong look and feel for her core visual branding and expanded that out into the website, and Lead Generating PDF.
Halcyon Contracting
THE NEED: Halcyon needed a website, logo and branding design to communicate their dedication to craftsmanship and building strong client relationships. The site therefore needed to immediately connect with all the different clients interested in their services.
THE APPROACH: We used the StoryBrand framework to get to the heart of this company’s brand message and deliver a comprehensive marketing strategy on that foundation. We also developed a strategy for gathering and showcasing their numerous 5-star reviews! We built a brand identity and website design that conveys the high quality work that the team take pride in. It also gives potential clients a sense of the wide range of bespoke building possibilities available to them from this building company. The striking colors and fonts bring Halcyon’s innovation and sophistication to the forefront of their brand.
RESULTS: A website and brand messaging that truly connects with their customer, doubling their lead generation rate. Web traffic has increased by 65% and their email list optin rate has doubled.
Wishes Travel
THE NEED
Wishes Travel is a boutique travel agency that has seen tremendous growth over the past few years. Their website and logo were seriously out of date and needed a complete overhaul and refresh!
THE APPROACH: I updated the logo and delivered a brand new website design that conveys the magic and wonder this travel team want to deliver for their clients.
It also now gives potential clients a sense of the wide range of custom travel options they can put together when working with this agency.
View the website here: wishestravel.com
The Humedia Project
THE NEED
When Dr. Jessica Fortunato decided to launch a new company that promotes healthy media habits and helps people overcome media addiction, she approached me to help create all the pieces she needed for a successful launch. She was unsure how to nail down her brand story and how to clearly display her multiple offerings to her audience.
THE APPROACH
The real power behind Jessica's brand is her belief that every human being can thrive and part of that includes developing healthy media habits. A part of her mission is to give parents and educators the tools to help children connect to real life experiences that help them build healthy minds. My intention then, was to present a visual identity of accessibility and optimism. We opted for a clean theme and photos that evoked trust and warmth.
I worked with Jessica to build a brand story, design, identity and web strategy that reflected the mission of the company. We framed what she does so well into clear copy and a narrative that would attract her target market. Once we crafted the core branding identity and message, we expanded that out into an authority-building website and blog.
Moss Chiropractic & Wellness
THE NEED: Drs Raymond and Gabriella Moss needed a new website to tell the story behind their long-standing wellness business. We fleshed out a new brand story based on their passion to advocate for their patients' health. They wanted a brand message that conveyed their distinct experience, point of view, and strengths.
THE APPROACH: Over the course of uncovering their new brand message, I translated their mission into an aspirational and bold message that calls in clients who are ready to take care of their health. I delivered a brand new website that communicates their approach to caring for their patients and designed it to increase conversions. I also wrote email nurture campaigns, blog posts and content marketing optimized for SEO
RESULTS: Together we launched a blog and email sequence that helped them increase their email subscriptions.
LET’S CHAT ABOUT YOUR VISION & HOW BEST TO BRING IT TO LIFE.
Having worked with businesses and nonprofits of all sizes, I know that a strategic brand gives you an advantage in the market, attracts more leads, makes your sales process easy, and positions you as a leader in the market.
I can't wait to hear from you!
Nathalie
